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DESIGN DIRECTOR UX STRATEGIST & PRODUCT OWNER

Strategic partner with 25+ years experience delivering user centered design experiences across various digital platforms.

bkg_2
User Experience Design
UX Design for AT&T Collaborate Enhanced Mobile Experience
Click Here
brand identity
Logo Design & Business Card Development for a Restaurant Consortium
User Experience Design
User Experience Design for Rogers Cloud-Based Mobility Apps
Click Here
WordPress Site Development
New Website for a General Contracting Firm
brand identity
New Logo & Business Cards
for a Local Creative Hairstylist
VIEW MORE
“If you do it right, it will last forever” – Massimo Vignelli

DESIGN DIRECTOR
UX STRATEGIST &
PRODUCT OWNER

Dynamic strategic partner with 25+ years experience delivering user centered design. 

USER EXPERIENCE DESIGN
UX Design for AT&T Collaborate Enhanced Mobile Experience
Click Here
brand identity
Logo Design & Business Card Development for a Restaurant Consortium
USER EXPERIENCE DESIGN
User Experience Design
for Rogers Unison Cloud-Based Mobility Apps
Click Here
wordpress development
Website for a General Contracting Firm
brand identity
New Logo & Business Cards for a Local Creative Hairstylist
VIEW MORE

Design for Everyone

Dynamic design leader, team mentor, product owner, project manager and brand advocate, leading and designing across a diverse portfolio of digital products and services, throughout the entire project lifecycle. Collaborate with teams and businesses, from enterprise to small businesses, all with different SDLC models.

Highly motivated, passionate and focused on a minimalistic approach inspired by human-centered research, design principles and best practices. Incorporate lean design, strategic innovation and an engineering mindset throughout the development of each digital experience.

design makes everything possible

Design for Everyone

DESIGN FOR EVERYONE

Dynamic design leader, team mentor, product owner, project manager and brand advocate, leading and designing across a diverse portfolio of digital products and services, throughout the entire project lifecycle. Collaborate with a wide range of teams and businesses, from enterprise to small businesses, all with different SDLC models.

Highly motivated, passionate and focused on a minimalistic approach inspired by human-centered research, design principles and best practices. Incorporate lean design, strategic innovation and an engineering mindset throughout the development of each digital experience.

DESIGN DIRECTOR
UX STRATEGIST &
PRODUCT OWNER

Strategic partner with 25+ years experience delivering user centered design experiences across various digital platforms.

user experience design
User Experience Design for AT&T Collaborate Enhanced Mobile
Click Here
brand identity
Logo Design & Business Card Development for a Restaurant Consortium
user experience design
User Experience Design for Rogers Unison Cloud-Based Mobility Apps
Click Here
wordpress development
New Website for a General Contracting Firm
brand identity
Logo Design & Business Cards
for a Creative Hairstylist
VIEW MORE

“If you do it right, it will last forever.” – Massimo Vignelli

DESIGN FOR EVERYONE

Dynamic design leader, team mentor, product owner, project manager and brand advocate, leading and designing across a diverse portfolio of digital products and services, throughout the entire project lifecycle. Collaborate with a wide range of teams and businesses, from enterprise to small businesses, all with different SDLC models.

Highly motivated, passionate and focused on a minimalistic approach inspired by human-centered research, design principles and best practices. Incorporate lean design, strategic innovation and an engineering mindset throughout the development of each digital experience.

Key Strengths

KEY STRENGTHS

UX DESIGN

  • USER CENTERED DESIGN
  • UX RESEARCH
  • UX STRATEGY
  • DESIGN THINKING
  • APP DESIGN

BRAND IDENTITY

  • BRAND DESIGN
  • PRODUCT MARKETING
    CONTENT DEVELOPMENT
  • PRESENTATIONS
  • DIGITAL ENGAGEMENTS

WEBSITE DEVELOPMENT

  • CUSTOM THEME DESIGN
  • RESPONSIVE DESIGN
  • DESIGN TEMPLATES
  • RESEARCH & DEVELOPMENT
    TESTING & COMPLIANCE

UX DESIGN

  • USER CENTERED DESIGN
  • UX RESEARCH
  • UX STRATEGY
  • DESIGN THINKING
  • APP DESIGN

BRAND IDENTITY

  • BRAND DESIGN
  • PRODUCT MARKETING
    CONTENT DEVELOPMENT
  • PRESENTATIONS
  • DIGITAL ENGAGEMENTS

WEBSITE DEVELOPMENT

  • CUSTOM THEME DESIGN
  • RESPONSIVE ACTIONS
    DESIGN TEMPLATES
  • RESEARCH & DEVELOPMENT
    TESTING & COMPLIANCE

UX DESIGN

  • USER CENTERED DESIGN
  • UX RESEARCH
  • UX STRATEGY
  • DESIGN THINKING
  • APP DESIGN

BRAND IDENTITY

  • BRAND DESIGN
  • PRODUCT MARKETING
    CONTENT DEVELOPMENT
  • PRESENTATIONS
  • DIGITAL ENGAGEMENTS

WEBSITE DEVELOPMENT

  • CUSTOM THEME DESIGN
  • RESPONSIVE ACTIONS
    DESIGN TEMPLATES
  • RESEARCH & DEVELOPMENT
    TESTING & COMPLIANCE

UXD Case Studies

UXD CASE STUDIES

AT&T Collaborate
Enhanced Voice

AT&T Collaborate
Enhanced Mobile

Fixed-mobile convergence (FMC) is the trend towards seamless connectivity between fixed and wireless telecommunications networks seamless integration.

VIEW PROJECT

Rogers Unison
Cloud-Based Apps

Rogers Unison
Cloud–Based Apps

Customers are free to work how they want, where they want, from the device they want, without incurring the costs of unused desk phone lines and provisioning.

VIEW PROJECT

Cisco CMS Channel Partner Platform

Cisco CMS Channel
Partner Platform

Channel partner content management system designed to give users the ability to speed up time to delivery and streamline content for digital and web engagements.

VIEW PROJECT

AT&T Collaborate
Enhanced Voice

AT&T Collaborate
Enhanced Mobile

Fixed-mobile convergence (FMC) is the trend towards seamless connectivity between fixed and wireless telecommunications networks seamless integration.

VIEW PROJECT

Rogers Unison
Cloud-Based Apps

Rogers Unison Cloud–Based Apps

Customers are free to work how they want, where they want, from the device they want, without incurring the costs of unused desk phone lines and provisioning costs.

VIEW PROJECT

Cisco CMS Channel Partner Platform

Cisco CMS Channel
Partner Platform

Channel partner content management system designed to give users the ability to speed up time to delivery and streamline content for digital and web engagements.

VIEW PROJECT

AT&T Collaborate
Voice Apps

Fixed-mobile convergence (FMC) is the trend towards seamless connectivity between fixed and wireless telecommunications networks integration.

VIEW PROJECT

Rogers Unison SaaS Apps

Customers are free to work how they want, where they want, from the device they want, without incurring the costs of unused desk phone lines and provisioning.

VIEW PROJECT

Cisco CMS Channel Partner Platform

Channel partner content management system designed to give users the ability to speed up time to delivery and streamline content for digital and web.

VIEW PROJECT

FOLIO

All User experience brand identity website development
CoreZone Pilates
Brand Mark
Dirigo Agency
Brand Mark
AT&T Collaborate Contacts Screen
UX UI
dla_staging2
Indigo Light
Business card with die-cut logo
Encompass Builders
Brand Mark
Takoma Wellness Center
Website Development
Drum, Loyka & Associates
Brand Mark
AT&T Collaborate Tablet Search
UX UI
AT&T Collaborate App Store
UX UI
AT&T Collaborate iPad Search
UX UI
BK Studios
Business card with gold foil stamp
Center for Brain & Neuro
Website Development
Rogers Unison Auto Attendants
UX UI
AT&T Collaborate Mobile
UX UI
Rogers Unison Mobile Saas
Encompass Builders
Indigo Light
Brand Mark
Rogers Unison Device Management
UX UI
Rogers Unison Call Settings
UX UI
BK Studios
Brand Mark
Aquasphere
Brand Mark
South Main Kitchen
AT&T Collaborate Android Store
UX UI

FOLIO

All User experience brand identity website development
CoreZone Pilates
Brand Mark
Drum, Loyka & Associates
Brand Mark
Indigo Light
Business card with die-cut logo
Rogers Unison Mobile Saas
AT&T Collaborate Android Store
UX UI
Encompass Builders
Dirigo Agency
Brand Mark
BK Studios
Brand Mark
South Main Kitchen
Rogers Unison Auto Attendants
UX UI
Takoma Wellness Center
Website Development
AT&T Collaborate Mobile
UX UI
dla_staging2
Indigo Light
Brand Mark
Center for Brain & Neuro
Website Development
AT&T Collaborate Tablet Search
UX UI
BK Studios
Business card with gold foil stamp
Aquasphere
Brand Mark
Rogers Unison Device Management
UX UI
AT&T Collaborate App Store
UX UI
Encompass Builders
Brand Mark
AT&T Collaborate Contacts Screen
UX UI
Rogers Unison Call Settings
UX UI
AT&T Collaborate iPad Search
UX UI

Folio

AT&T Collaborate Enhanced Mobile

Fixed Mobile
Convergence (FMC)

Senior UX manager responsible for managing the single source of truth (SSOT) and translating customer centered design requirements. Liaison between internal and customer development teams, key stake-holders and product managers. Helped to facilitate best practices and drive core UX studies to reach optimal user experience. Built a powerful, perpetual virtual meeting place with team workspace for file sharing, task management, group chat and calling.

UX Process Development
& Lessons Learned

Create an intuitive & simple customizable product

Merged features from two established unified communications apps, TeamOne and UC Communicator. Redesigned and adjusted the UI/UX to accommodate AT&T user flow requirements and added feature sets. 

Sticking with SSOT version
is a must

Aside from following the SSOT we felt it imperative to also identify and include as much as possible all key-stake holders and decision makers in order to streamline the approval process to meet tight timeline deliverables.

Transparent communication
across teams is key

Worked really well with cross-functional teams helped establish clear lines of communication to alleviate confusion and diminish delays.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

UX/ui Process examples

cisco cms platform

Rogers Unison Apps

AT&T Collaborate Enhanced Mobile

Fixed Mobile Convergence (FMC)

Senior UX lead and manager responsible for managing the single source of truth (SSOT) and translating customer centered design requirements. Liaison between internal and customer development teams, key stake-holders and product managers. Designed a powerful, perpetual virtual meeting place with team workspace for file sharing, task management, group chat and calling. Helped to facilitate best practices and drive core UX studies to reach optimal user experience.

UX Process Development
& Lessons Learned

Create an intuitive & simple
customizable product

Merged features from two established unified communications apps, TeamOne and UC Communicator. Redesigned and adjusted the UI/UX to accommodate AT&T user flow requirements and added feature sets. 

Sticking with SSOT version
is a must

Aside from following the SSOT we felt it imperative to also identify and include as much as possible all key-stake holders and decision makers in order to streamline the approval process to meet tight timeline deliverables.

Transparent communication
across teams is key

Worked really well with cross-functional teams helped establish clear lines of communication to alleviate confusion and diminish delays.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

rogers unison apps

CISCO CMS PLATform

AT&T Collaborate Enhanced Mobile

Fixed Mobile Convergence (FMC)

Senior UX manager responsible for managing the single source of truth (SSOT) and translating customer centered design requirements. Liaison between internal and customer development teams, key stake-holders and product managers. Helped to facilitate best practices and drive core UX studies to reach optimal user experience. Built a powerful, perpetual virtual meeting place with team workspace for file sharing, task management, group chat and calling.

UX Process Development
& Lessons Learned

Create an intuitive & simple customizable product

Merged features from two established unified communications apps, TeamOne and UC Communicator. Redesigned and adjusted the UI/UX to accommodate AT&T user flow requirements and added feature sets. 

Sticking with SSOT version is a must

Aside from following the SSOT we felt it imperative to also identify and include as much as possible all key-stake holders and decision makers in order to streamline the approval process to meet tight timeline deliverables.

Transparent communication across teams is key

Worked really well with cross-functional teams helped establish clear lines of communication to alleviate confusion and diminish delays.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

UX/ui Process examples

Rogers Unison
Mobility Apps

Rogers Unison
Cloud-Based SaaS

Senior UX manager, lead designer and brand advocate for Rogers Unison Apps. Collaborated with development teams both locally and offshore, Rogers’ lead UX designers, stakeholders and senior management to develop and build next level cloud-based portals, mobile and tablet apps designed to make communication easier from anywhere without incurring the cost of unused desk phone lines.

UX Process Development
& Lessons Learned

Create an intuitive & simple customizable product

Driven by consistent UXD across platforms end users really enjoyed the one page widget based dashboard, a one stop configuration flow to control mobility services with minimal clicks and wasted time on calls with provisioning services.

Sticking with SSOT version
is a must

Developing wires with Axure, prototyping with invison and sketch as part of the UI process helped to gather real user feedback which worked very well throughout the entire engagement.

Transparent communication
across teams is key

Being able to identify the key stake-holders within a large organization like Rogers helped to minimize deviations and expedite the approval process.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

UX/ui Process examples

AT&T Collaborate apps

Cisco cms platform

Rogers Unison Mobility Apps

Cloud-Based Communications System

Senior UX manager, lead designer and brand advocate for Rogers Unison Apps. Collaborated with development teams both locally and offshore, Rogers’ lead UX designers, stakeholders and senior management to develop and build next level cloud-based portals, mobile and tablet apps designed to make communication easier from anywhere without incurring the cost of unused desk phone lines.

UX Process Development
& Lessons Learned

Create an intuitive & simple
customizable product

Driven by consistent UXD across platforms end users really enjoyed the one page widget based dashboard, a one stop configuration flow to control mobility services with minimal clicks and wasted time on calls with provisioning services.

Sticking with SSOT version
is a must

Developing wires with Axure, prototyping with invison and sketch as part of the UI process helped to gather real user feedback which worked very well throughout the entire engagement.

Transparent communication
across teams is key

Being able to identify the key stake-holders within a large organization like Rogers helped to minimize deviations and expedite the approval process.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

cisco cms platform

AT&T Collaborate apps

Rogers Unison Mobility Apps

Cloud-Based Communications System

Senior UX manager, lead designer and brand steward for Rogers Unison Apps. Collaborated with development teams both locally and offshore, Rogers’ lead UX designers, stakeholders and senior management to develop and build next level cloud-based portals, mobile and tablet apps designed to make communication easier from anywhere without incurring the cost of unused desk phone lines.

UX Process Development
& Lessons Learned

Create an intuitive & simple customizable product

Driven by consistent UXD across platforms end users really enjoyed the one page widget based dashboard, a one stop configuration flow to control mobility services with minimal clicks and wasted time on calls with provisioning services.

Sticking with SSOT version is a must

Developing wires with Axure, prototyping with invison and sketch as part of the UI process helped to gather real user feedback which worked very well throughout the entire engagement.

Transparent communication across teams is key

Being able to identify the key stake-holders within a large organization like Rogers helped to minimize deviations and expedite the approval process.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

Cisco Channel
Partners CMS

Marketing & Sales
Cloud Products

Product consulting, leading the UX team on the design and product process for the sales and marketing dashboard tools for the digital engagement center. The digital engagement center is a digital accelerator for Cisco’s partner service providers. Built UX process for the channel partner program targeting service providers.

UX Process Development
& Lessons Learned

Create an intuitive & simple customizable product

We found out building an easy-to-use and simpler CMS platform (instead of using Wordpress) helped our partner edit their content and manage and launch their pages smoother and faster. It eliminated confusion and made the process easier and faster

Sticking with SSOT version
is a must

We stuck with SSOT by sharing the project in Invision, tracking comments and attaching a PDF copy of the approved design in a Jira ticket. Anytime we didn’t follow SSOT law, we noticed the quality went down and progress and communication became challenging.

Transparent communication
across teams is key

Without good and transparent communication across team, delivery was impossible.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

UX/ui Process examples

AT&T Collaborate apps

rogers unison Apps

Cisco Channel Partner CMS Platform

Marketing & Sales Cloud Products

Product consulting, leading the UX team on the design and product process for the sales and marketing dashboard tools for the digital engagement center. The digital engagement center is a digital accelerator for Cisco’s partner service providers. Built UX process for the channel partner program targeting service providers.

UX Process Development
& Lessons Learned

Create an intuitive & simple
customizable product

We found out building an easy-to-use and simpler CMS platform (instead of using Wordpress) helped our partner edit their content and manage and launch their pages smoother and faster. It eliminated confusion and made the process easier and faster.

Sticking with SSOT version
is a must

We stuck with SSOT by sharing the project in Invision, tracking comments and attaching a PDF copy of the approved design in a Jira ticket. Anytime we didn’t follow SSOT law, we noticed the quality went down and progress and communication became challenging.

Transparent communication
across teams is key

Without good and transparent communication across team, delivery was impossible.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

rogers unison apps

AT&T Collaborate apps

Cisco Channel Partner CMS Platform

Marketing & Sales Cloud Products

Product consulting, leading the UX team on the design and product process for the sales and marketing dashboard tools for the digital engagement center. The digital engagement center is a digital accelerator for Cisco’s partner service providers. Built UX process for the channel partner program targeting service providers.

UX Process Development
& Lessons Learned

Create an intuitive & simple customizable product

We found out building an easy-to-use and simpler CMS platform (instead of using Wordpress) helped our partner edit their content and manage and launch their pages smoother and faster. It eliminated confusion and made the process easier and faster.

Sticking with SSOT version is a must

We stuck with SSOT by sharing the project in Invision, tracking comments and attaching a PDF copy of the approved design in a Jira ticket. Anytime we didn’t follow SSOT law, we noticed the quality went down and progress and communication became challenging.

Transparent communication across teams is key

Without good and transparent communication across team, delivery was impossible.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

UX/ui Process examples
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