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Senior ambidextrous design leader and yoga teacher, with an aptitude for problem-solving. Nibble thinker, adaptable and experienced with brand stewardship for B2B, B2C & CSX target markets. Rapid understanding of business objectives, fresh thinking, and solid execution

Passionate about identifying white space opportunities, creating exceptional customer experiences, enriching business models with beautiful digital innovations

est. 2006 – Present

Gorilla Industries | sulema.net

2021–2024

Corepower Yoga

2014–2019

Cisco Systems

2005–2008

Fahey – Davidson

2003–2005

Supon

1999–2003

Discovery Communications

1997–1999

Porter Novelli

1996–1997

Manugistics

1994–1996

Magnet Interactive Studios

My career development: each role and interaction is unique and unpredictable; I use emotional intelligence to foster understanding and progress. I create space for mutual respect and empathy to handle challenges, recognizing that everyone deserves to be heard

Design

logos

print & digital

web

Customer Experience Solutions

Rogers

AT&T

Cisco

1990-1994

Corcoran School of Art + Design

Bachelor of Fine Arts | BFA

Graphic Design

2010-2014

Boston University Center for Digital

Imaging Arts

Lead Instructor | Graphic Design

Web Design Fundamentals

My leadership style continues to leverage business acumen to drive growth and increase revenue with tangible data-driven results. I always promote and build genuine client, customer, or peer relationships to foster transparency and teamwork. I pivot and balance priorities and challenges to create efficient systems to maximize time towards vital and strategic goals that grow and propel the business forward

Senior ambidextrous design leader and yoga teacher with an aptitude for problem-solving. Nibble thinker, adaptable and experienced with brand stewardship for B2B, B2C & CSX target markets. Rapid understanding of business objectives, fresh thinking, and solid execution.

Passionate about identifying white space opportunities, creating exceptional customer experiences, enriching business models with beautiful digital innovations

est. 2006 – Present

Gorilla Industries | sulema.net

2021–2024

Corepower Yoga

2014–2019

Cisco Systems

2005–2008

Fahey – Davidson

2003–2005

Supon

1999–2003

Discovery Communications

1997–1999

Porter Novelli

1996–1997

Manugistics

1994–1996

Magnet Interactive Studios

1990-1994

Corcoran School of Art + Design

Bachelor of Fine Arts | BFA

Graphic Design

Design

Logos

Print & Digital

Web

Customer Experience Solutions

Rogers

AT&T

Cisco

My career development: each role and interaction is unique and unpredictable; I use emotional intelligence to foster understanding and progress. I create space for mutual respect and empathy to handle challenges, recognizing that everyone deserves to be heard

My leadership style continues to leverage business acumen to drive growth and increase revenue with tangible data-driven results. I always promote and build genuine client, customer, or peer relationships to foster transparency and teamwork. I pivot and balance priorities and challenges to create efficient systems to maximize time towards vital and strategic goals that grow and propel the business forward

Senior ambidextrous design leader and yoga teacher with an aptitude for problem-solving. Nibble thinker, adaptable and experienced with brand stewardship for B2B, B2C & CSX target markets. Rapid understanding of business objectives, fresh thinking, and solid execution. Passionate about identifying white space opportunities, creating exceptional customer experiences, enriching business models with beautiful digital innovations

est. 2006 – Present

Gorilla Industries | Sulema.net

2021–2024

Corepower Yoga

2014–2019

Cisco Systems

2005–2008

Fahey – Davidson

2003–2005

Supon

1999–2003

Discovery Communications

1997–1999

Porter Novelli

1996–1997

Manugistics

1994–1996

Magnet Interactive Studios

My career development: each role and interaction is unique and unpredictable; I use emotional intelligence to foster understanding and progress. I create space for mutual respect and empathy to handle challenges, recognizing that everyone deserves to be heard

Design

Logos

Print & Digital

Web

Customer Experience Solutions

Rogers

AT&T

Cisco

1990-1994

Corcoran School of Art + Design

Bachelor of Fine Arts | b.f.a

Graphic Design

2010-2014

Boston University Center for Digital

Imaging Arts

Lead Instructor | Graphic Design

Web Design Fundamentals

My leadership style continues to leverage business acumen to drive growth and increase revenue with tangible data-driven results. I always promote and build genuine client, customer, or peer relationships to foster transparency and teamwork. I pivot and balance priorities and challenges to create efficient systems to maximize time towards vital and strategic goals that grow and propel the business forward

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Cisco Channel
Partners CMS

Marketing & Sales
Cloud Products

Product consulting, leading the UX team on the design and product process for the sales and marketing dashboard tools for the digital engagement center. The digital engagement center is a digital accelerator for Cisco’s partner service providers. Built UX process for the channel partner program targeting service providers.

UX Process Development
& Lessons Learned

Create an intuitive & simple customizable product

We found out building an easy-to-use and simpler CMS platform (instead of using Wordpress) helped our partner edit their content and manage and launch their pages smoother and faster. It eliminated confusion and made the process easier and faster

Sticking with SSOT version
is a must

We stuck with SSOT by sharing the project in Invision, tracking comments and attaching a PDF copy of the approved design in a Jira ticket. Anytime we didn’t follow SSOT law, we noticed the quality went down and progress and communication became challenging.

Transparent communication
across teams is key

Without good and transparent communication across team, delivery was impossible.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

UX/ui Process examples

AT&T Collaborate apps

rogers unison Apps

Cisco Channel Partner CMS Platform

Marketing & Sales Cloud Products

Product consulting, leading the UX team on the design and product process for the sales and marketing dashboard tools for the digital engagement center. The digital engagement center is a digital accelerator for Cisco’s partner service providers. Built UX process for the channel partner program targeting service providers.

UX Process Development
& Lessons Learned

Create an intuitive & simple
customizable product

We found out building an easy-to-use and simpler CMS platform (instead of using Wordpress) helped our partner edit their content and manage and launch their pages smoother and faster. It eliminated confusion and made the process easier and faster.

Sticking with SSOT version
is a must

We stuck with SSOT by sharing the project in Invision, tracking comments and attaching a PDF copy of the approved design in a Jira ticket. Anytime we didn’t follow SSOT law, we noticed the quality went down and progress and communication became challenging.

Transparent communication
across teams is key

Without good and transparent communication across team, delivery was impossible.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

rogers unison apps

AT&T Collaborate apps

Cisco Channel Partner CMS Platform

Marketing & Sales Cloud Products

Product consulting, leading the UX team on the design and product process for the sales and marketing dashboard tools for the digital engagement center. The digital engagement center is a digital accelerator for Cisco’s partner service providers. Built UX process for the channel partner program targeting service providers.

UX Process Development
& Lessons Learned

Create an intuitive & simple customizable product

We found out building an easy-to-use and simpler CMS platform (instead of using Wordpress) helped our partner edit their content and manage and launch their pages smoother and faster. It eliminated confusion and made the process easier and faster.

Sticking with SSOT version is a must

We stuck with SSOT by sharing the project in Invision, tracking comments and attaching a PDF copy of the approved design in a Jira ticket. Anytime we didn’t follow SSOT law, we noticed the quality went down and progress and communication became challenging.

Transparent communication across teams is key

Without good and transparent communication across team, delivery was impossible.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

UX/ui Process examples

Rogers Unison
Mobility Apps

Rogers Unison
Cloud-Based SaaS

Senior UX manager, lead designer and brand advocate for Rogers Unison Apps. Collaborated with development teams both locally and offshore, Rogers’ lead UX designers, stakeholders and senior management to develop and build next level cloud-based portals, mobile and tablet apps designed to make communication easier from anywhere without incurring the cost of unused desk phone lines.

UX Process Development
& Lessons Learned

Create an intuitive & simple customizable product

Driven by consistent UXD across platforms end users really enjoyed the one page widget based dashboard, a one stop configuration flow to control mobility services with minimal clicks and wasted time on calls with provisioning services.

Sticking with SSOT version
is a must

Developing wires with Axure, prototyping with invison and sketch as part of the UI process helped to gather real user feedback which worked very well throughout the entire engagement.

Transparent communication
across teams is key

Being able to identify the key stake-holders within a large organization like Rogers helped to minimize deviations and expedite the approval process.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

UX/ui Process examples

AT&T Collaborate apps

Cisco cms platform

Rogers Unison Mobility Apps

Cloud-Based Communications System

Senior UX manager, lead designer and brand advocate for Rogers Unison Apps. Collaborated with development teams both locally and offshore, Rogers’ lead UX designers, stakeholders and senior management to develop and build next level cloud-based portals, mobile and tablet apps designed to make communication easier from anywhere without incurring the cost of unused desk phone lines.

UX Process Development
& Lessons Learned

Create an intuitive & simple
customizable product

Driven by consistent UXD across platforms end users really enjoyed the one page widget based dashboard, a one stop configuration flow to control mobility services with minimal clicks and wasted time on calls with provisioning services.

Sticking with SSOT version
is a must

Developing wires with Axure, prototyping with invison and sketch as part of the UI process helped to gather real user feedback which worked very well throughout the entire engagement.

Transparent communication
across teams is key

Being able to identify the key stake-holders within a large organization like Rogers helped to minimize deviations and expedite the approval process.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

cisco cms platform

AT&T Collaborate apps

Rogers Unison Mobility Apps

Cloud-Based Communications System

Senior UX manager, lead designer and brand steward for Rogers Unison Apps. Collaborated with development teams both locally and offshore, Rogers’ lead UX designers, stakeholders and senior management to develop and build next level cloud-based portals, mobile and tablet apps designed to make communication easier from anywhere without incurring the cost of unused desk phone lines.

UX Process Development
& Lessons Learned

Create an intuitive & simple customizable product

Driven by consistent UXD across platforms end users really enjoyed the one page widget based dashboard, a one stop configuration flow to control mobility services with minimal clicks and wasted time on calls with provisioning services.

Sticking with SSOT version is a must

Developing wires with Axure, prototyping with invison and sketch as part of the UI process helped to gather real user feedback which worked very well throughout the entire engagement.

Transparent communication across teams is key

Being able to identify the key stake-holders within a large organization like Rogers helped to minimize deviations and expedite the approval process.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

AT&T Collaborate Enhanced Mobile

Fixed Mobile
Convergence (FMC)

Senior UX manager responsible for managing the single source of truth (SSOT) and translating customer centered design requirements. Liaison between internal and customer development teams, key stake-holders and product managers. Helped to facilitate best practices and drive core UX studies to reach optimal user experience. Built a powerful, perpetual virtual meeting place with team workspace for file sharing, task management, group chat and calling.

UX Process Development
& Lessons Learned

Create an intuitive & simple customizable product

Merged features from two established unified communications apps, TeamOne and UC Communicator. Redesigned and adjusted the UI/UX to accommodate AT&T user flow requirements and added feature sets. 

Sticking with SSOT version
is a must

Aside from following the SSOT we felt it imperative to also identify and include as much as possible all key-stake holders and decision makers in order to streamline the approval process to meet tight timeline deliverables.

Transparent communication
across teams is key

Worked really well with cross-functional teams helped establish clear lines of communication to alleviate confusion and diminish delays.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

UX/ui Process examples

cisco cms platform

Rogers Unison Apps

AT&T Collaborate Enhanced Mobile

Fixed Mobile Convergence (FMC)

Senior UX lead and manager responsible for managing the single source of truth (SSOT) and translating customer centered design requirements. Liaison between internal and customer development teams, key stake-holders and product managers. Designed a powerful, perpetual virtual meeting place with team workspace for file sharing, task management, group chat and calling. Helped to facilitate best practices and drive core UX studies to reach optimal user experience.

UX Process Development
& Lessons Learned

Create an intuitive & simple
customizable product

Merged features from two established unified communications apps, TeamOne and UC Communicator. Redesigned and adjusted the UI/UX to accommodate AT&T user flow requirements and added feature sets. 

Sticking with SSOT version
is a must

Aside from following the SSOT we felt it imperative to also identify and include as much as possible all key-stake holders and decision makers in order to streamline the approval process to meet tight timeline deliverables.

Transparent communication
across teams is key

Worked really well with cross-functional teams helped establish clear lines of communication to alleviate confusion and diminish delays.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

rogers unison apps

CISCO CMS PLATform

AT&T Collaborate Enhanced Mobile

Fixed Mobile Convergence (FMC)

Senior UX manager responsible for managing the single source of truth (SSOT) and translating customer centered design requirements. Liaison between internal and customer development teams, key stake-holders and product managers. Helped to facilitate best practices and drive core UX studies to reach optimal user experience. Built a powerful, perpetual virtual meeting place with team workspace for file sharing, task management, group chat and calling.

UX Process Development
& Lessons Learned

Create an intuitive & simple customizable product

Merged features from two established unified communications apps, TeamOne and UC Communicator. Redesigned and adjusted the UI/UX to accommodate AT&T user flow requirements and added feature sets. 

Sticking with SSOT version is a must

Aside from following the SSOT we felt it imperative to also identify and include as much as possible all key-stake holders and decision makers in order to streamline the approval process to meet tight timeline deliverables.

Transparent communication across teams is key

Worked really well with cross-functional teams helped establish clear lines of communication to alleviate confusion and diminish delays.

Test & Key Performance Indicator

A crucial step in successful UX and product is KPI and usability test. By interviewing the end user and considering the KPI, we were able to improve the experience and quality of product.

UX/ui Process examples
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