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creative
Transformational Design Leader
Hands-on User Experience Leader
Designer | Teacher | Mentor
With a record of accomplishments focusing on growth and value creation through data-driven strategies. Rapid understanding of business objectives, fresh thinking, and solid execution. Passionate about identifying white space opportunities, creating exceptional customer experiences, enriching business models with beautiful digital innovations
academic
Lead Instructor
Boston University Center for Digital
Imaging Arts
As lead instructor provided instruction in the fundamentals of graphic design, developed students of all levels to become familiar with print and web to be prepared for real-world business scenarios. Taught the importance of typography and how it relates across different mediums and platforms
Mentored with care and attention, expanded, advanced and evolved students for portfolio preparation as part of the curriculum giving students insight and setting expectations to build confidence and strength in the interview process
agency
est. 2006-Present
Gorilla Industries | sulema.net
Runs & operates a boutique business graphic design agency. Oversee all business objectives, graphics, and marketing. Instituted a Gorilla adoption initiative to help protect and conserve endangered Gorillas
Experienced design expert who serves as an advisor to clients to help achieve success and reach business goals
As creative director for Big Sister of Boston, crafted innovative digital strategies that drove internal engagement and brand awareness. Successfully designed and delivered annual reports, main website, and other marketing collateral distributed to stakeholder and executive leadership
2010-2013
Gorilla was selected by BroadSoft to lead the design direction, create the brand campaign and deliver BroadSoft Connections materials including logos, collateral, and the conference website, growing participation and sponsorship exponentially
Larry King Cardiac Foundations requested a micro site to help increase sponsorship and raise more funds to support the cause. Designed a custom page to capture details and process payments
Developed a new service brand under the Drum Loyka and Associates banner, crafted key positioning statements, and instilled a consistent brand personality in all communications, contributing to more client engineering projects and continued customer satisfaction
